EBC is inspired, in its relations with all kinds of audience, by the strongholds of the Stockholm Charter, of which we here quote a couple passages:

1. Targets and Collaborations

A PR has to approach the Clients with objectivity with the only aim of helping him to choose teh best communication and behaviour strategy.

2. Society

PRs are in favour of an open society based on freedom of expression and of press.

3. Privacy

Trust is the core of the relation inbetween the client and the pr. The informations which are shared confidentially by the Client won't, in any case, be reported to others without the subjects consensus.

4. Integrity of Information

The Pr consultant must never intentionally lead into error the audience on facts and information regarding the interests of the client he represents. Consultants have to do their best in bringing on their tasks with the maximum precision.